Business Project Management for Warrigal- MyAssignmenthelp.com

Question: Examine about theBusiness Project Management for Warrigal. Answer: Organization Profile Warrigal is a non-benefit matured section of land supplier that is network based and has been in activity for over 50 years. The association is known for offering network care, private matured consideration, retirement living and day reprieve care to more than 3, 700 occupants in the network in Illawarra, Southern Highlands and Southern Tablelands areas of NSW (Warrigal.com.au 2017). They utilize around 750 representatives and brags of volunteer number of roughly 355 who bolster their activities (Warrigal.com.au 2017). The association has a CEO and an Executive group, alongside a willful Board of Directors, who are driving the association by means of their four divisions: Strategic Innovation and Development, Environmental Sustainability, Service Integrated Communities and Finance and Administration and Property Services (Warrigal.com.au 2017). The association has been following the old medicalized model of matured consideration. Warrigal has set their motivation to help and give ass istance to the more seasoned individuals of the network with the goal that they can have a superior existence (Warrigal.com.au 2017). Issue Statement Warrigals administration conveyance approach has been client push, where the offer has been centered around items and administrations, and the ongoing changes in client desires, government changes, and part rivalry and disruptors are pushing matured consideration administrators to reexamine their administration conveyance model. They have chosen to redesign their administration conveyance approach into the client pull strategy, where the offer would be centered around connections, reason, decision and spot. They are conceptualizing the system for their new help conveyance model to be founded on placemaking, talk and sensemaking, moving from the old medicalized model of matured consideration to a model containing wellbeing, client decision and remarkable degrees of administration. Warrigal has been confronting the need to change to proceed as a suitable consideration supplier. They have been intending to dispatch their new help conveyance model at their most recent network at Shell Co ve that is potentially going to be authorized in October 2017 (Warrigal Shell Cove 2017). Approach and Methodology Warrigal Shell Cove Service Delivery Model has four drivers in refining the reasoning: connections, reason, decision and spot. Every one of these drivers are supported by the associations theory for their customers to be regarded, associated, autonomous and upbeat. This model would be empowered with the assistance of an assortment of inventive information sources that include in business model and enrollment, best work rehearses dependent on the most recent research results, paperless frameworks and innovation that contain a staff and client entryway, strategic business associations, etc. Warrigal has their own arrangements of commercializing the new serice conveyance model and its empowering influences as they have discovered that the matured consideration part has a few business openings. Before commercializing the administration model, Warrigal needs to think about specific things. Warrigal first needs to think about the current interest for such administrations in the market to guarantee a constant flow of income. Additionally, there ought to likewise the suitable degree of help from the workers of the undertaking, close by ensuring that the general venture technique is solidly fit for the change. There should be an arrangement of a board too who might administer the venture advertisement be a piece of it too.The staff to be remembered for the undertaking should be prepared to deal with client assistance and backing. A guide should be made for additional development of the venture item and administration, and connect a more extensive scope of customers. There is additionally the requirement for strong administration, security, and consistence rehearses, which is critical in the medicinal services industry. A tried recuperation plan ought to consistently be prepared for crisis circumstances for new tasks. Warrigal should likewise keep in mindthe thought of potential business associations for future turns of events (Spieth, Schneckenbergand Ricart2014). The commercialization Warrigals plan of action would occur in three phases: ideation stage, business process organize and draw in stage. The commercialization activity plan would incorporate the accompanying advances: Improvement of showcasing blend Tending to the 7 Key Ps of promoting Structuring the model arranging and readiness with business case advancement, and framing of a business guide Making a financial plan for the commercialization procedure Dealing with the immediate usage and post-execution the board (Dmitriev et al. 2014) The most significant stage in the commercialization procedure is to decide the manner in which lawful privileges of the administration model would be held and passed on at the hour of commercialization. Various strategies are accessible for a similar like selling, direct in-house use, authorizing, diversifying, mergers and acquisitions, or joint endeavor. The most ideal approach to market Warrigals administration model would permit (Ipaustralia.gov.au 2017).Bundling while commercialization of the administration model would be the best choice as it permits repurposing the worth that has been now made for making considerably more worth. Legitimate and Ethical Considerations Execution of this task would expect contemplations to be given with regards to enactments and morals. Moral contemplations in the venture would include hazy areas of understanding and judgment. There is have to separate planned manufacture of appraisals from valid missteps or the obstinate exaggeration of undertaking settlements from legitimate hopefulness. The duty of the undertaking group is to advance and follow moral practices. While doing the undertaking exclusive requirements of expert lead and honesty would be kept up, while tolerating obligation regarding their own activities and trying to upgrade the expert capacities. Advantages Permitting would permit different associations to utilize Wariagals thoughts, copyright and trademark. What Warrigal would pick up from this is they would permit this in return for cash or some other type of money related return. The best things is that the rights would stay with Warrigal as it were. Permitting Warrigals administration model would help the association in a roundabout way enter a market. The time, exertion and assets they would have used to popularize would essentially diminish by authorizing. The pay would be uninvolved as the income would be to a great extent as benefit (Business.qld.gov.au 2017). Course of events Action Weeks 1 2 3 4 5 6 7 8 9 10 11 Start venture Gather realities and information Break down and create Proposition and endorsement Get ready execution Programming Gear Preparing Change over Close down Table: Timeline Chart References Business.qld.gov.au. 2017. Commercialisation alternatives | Business Queensland. [online] Available at: https://www.business.qld.gov.au/running-business/developing business/turning out to be inventive/creating items/commercialisation-choices [Accessed 28 May 2017]. Dmitriev, V., Simmons, G., Truong, Y., Palmer, M. also, Schneckenberg, D., 2014. An investigation of plan of action improvement in the commercialization of innovation innovations.RD Management,44(3), pp.306-321. Ipaustralia.gov.au. 2017. Pick your commercialisation vehicle choice | IP Australia. [online] Available at: https://www.ipaustralia.gov.au/getting ip/popularize your-ip/pick your-commercialisation-vehicle-alternative [Accessed 28 May 2017]. Spieth, P., Schneckenberg, D. what's more, Ricart, J.E., 2014. Plan of action innovationstate of the craftsmanship and future difficulties for the field.RD Management,44(3), pp.237-247. Warrigal Shell Cove. 2017. Home - Warrigal Shell Cove - Heart of the Marina. [online] Available at: https://shellcove.warrigal.com.au/[Accessed 28 May 2017]. Warrigal.com.au. 2017. Home - Warrigal. [online] Available at: https://www.warrigal.com.au/[Accessed 28 May 2017].

Food Ads That Are Like Wolves in Sheeps Clothing Essay

Nourishment Ads That Are Like Wolves in Sheeps Clothing - Essay Example When they watch a business about a nourishment item with their preferred animation character, that is the picture that will adhere to them and afterward they will approach their folks to get it for them and contend that the business says it’s bravo. They become enchanted with the items that resemble delightful sheep not realizing that it is just the mask of the wolves inside simply standing by to go after these naã ¯ve buyers. The video entitled â€Å"We’re Not Buying It: Stop Junk Food Marketing To Kids† (Prevention Institute, 2011) uncovered how helpless youngsters are to the intensity of nourishment promoting particularly in the event that it takes into account their inclinations. The video asks how the nourishment business can even enter schools with the appearance of supporting foundation extends however are really showcasing systems advancing their unfortunate nourishment and refreshment items. The video likewise uncovered that most promoted nourishment and drink items have a lot of sugar, salt and fat in them yet are bundled as solid nourishment so as to be sold. Since youngsters are barraged with a large number of such nourishment promotions consistently, and even joined in motion pictures and their preferred computer games, at that point they expend quite a bit of this nourishment and beverages in their unfortunate weight control plans. Consequently, 1 of every 3 youngsters is relied upon to be inclined to Diabetes when they grow up like 40% of their weight control plans originate from included sugars and undesirable fats (Prevention Institute, 2011). I can relate the message in the video with certain hypotheses from Sharma and Romas (2012) taken up in class. Wellbeing Belief Model talked about in class recommends that one’s wellbeing is dictated by his own convictions or observations, and in the event that youngsters accept the message that promotions pass on, at that point they get sucked into unfortunate weight control plans and ways of life.

Phases in the Play - Literature Essay Samples

William Shakespeares A Midsummer Nights Dream is a journey through the three phases of a Shakespearean festive comedy. The audience is taken from unhappiness to confusion to finally reunion. Anything is possible in this story and the reader must engage in verisimilitude in order to fully enjoy this story. Verisimilitude is a willing suspension of disbelief. For instance, within A Midsummer Nights Dream, fairies interact with humans at the same level.The first phase of a Shakespearean festive comedy emits feelings of unhappiness and frustration. This can be caused by anything from separation of loved ones to unrequited love to cruel people being in control. At the end of the first phase, a feeling of escape comes over the characters and audience. It is time to get out of the cloud of unhappiness that has set over the land and sit back and have some fun. In A Midsummer Nights Dream the opening act shows many signs of frustration and leaves the characters all feeling upset, edgy, and im patient. Helena experiences unrequited love from Demetrius, Titania wont grant Oberons request and Theseus is growing ever impatient as he must wait to enjoy his soon to be bride until their marriage in a couple of days. The transition that takes place begins after Helena chases Demetrius into the forest. While in the forest, Puck gets a hold of the young lovers and the journey enters into the second phase.The second mood that comes over a Shakespearean festive comedy is confusion in a comedic way. This is the point where readers have to have verisimilitude. Anything goes and anything is possible including disguises, odd love triangles, or pranks. In the end of the confusion real lessons are learned and there comes a point where enough is enough. Things are taken too far and it stops being funny. In A Midsummer Nights Dream love potions are responsible for phase two. Puck, the King fairys personal assistant, tries to make Demetrius fall in love with Helena, but instead sprinkles th e love potion on the wrong mans eyes making some true love turnd, and not a false turnd true. He potions Lysander who is actually in love with Hermia, but not after the potion. He also potions Oberons wife at his request since they are mad at each other, and makes her fall in love with a man who Puck turned into a donkey. At first, the whole scenario is quite funny as the audience watches Helena get more and more confused all the while that Titania is cuddling Bottoms furry, large ears. However, tension quickly mounts and the reader experiences an overwhelming feeling of enough, just as a surfeit of the sweetest things the deepest loathing to the stomach brings. It becomes too much of a good thing and the play needs to progress into the third phase that will fix all the madness. This point mainly is reached when Helena and Hermia go at each others throats.The final phase of a Shakespearean festive comedy is one of relief and reckoning. There is a creation of a new and better world w hen the play is finished. Things taking place in the third phase include reunions, a sense of healing, love fulfilled, or cruel people either having a change of heart or leaving. This is the best phase because the world is happier and everything is set right. This happens in A Midsummer Nights Dream when Puck corrects his mistake with the potion and puts the true love between Hermia and Lysander back together. He also creates love between Helena and Demetrius. Also, at Oberons request, he takes the potion off Titania who is thrilled to see her Oberon again. Puck then turns the donkey back into a man. The last piece of the puzzle is Theseus who gets married during this phase and is finally able to enjoy his wedding night.A Midsummer Nights Dream exemplifies the three phases of a comedy and plays with two other themes within the play. The first theme being the illusion of dream versus reality where the audience finds themselves questioning what was real and what was a dream. The potio n state of the young lovers exhibit part of the dream experience. The second theme, as stated by David Devington is, This play within a play focuses our attention on the familiarly Shakespearean metaphor of art as illusion and of the world itself as a stage on which men and women are merely players. The play within a play he is referring to is the performance of Pyramus and Thisbe by the rude mechanicals. Shakespeare weaves themes, language, and plays within plays all through A Midsummer Nights Dream tying up the whole package and leaving the audience with feelings of joy, awe, and happiness in the new and better world he has created.

The National Rifle Association ( Nra ) - 971 Words

Of the many interest groups that have a viable, unwavering presence in both the campaign and election process and in the hands of its taxpaying voters is the National Rifle Association (NRA). The nonprofit organization has a staunch and straightforward message: to advocate and protect the second amendment. As of late, the NRA has received criticism by some candidate who is running for presidency, and even the President himself, but this has not changed the purpose or image of the organization through the eyes of the American people. Other candidates can see this, and they are in full fledge of their support for the NRA, which is not only cohesive but reciprocal, and has been one of the standing points for these candidates. Because of this, â€Å"Fortune† magazine has recognized NRA as the most powerful lobbying force in the United States. The National Rifle Association is an effective interest group because of its strong advocacy for gun rights, its strong support from taxpaye rs and politicians, and its notable presence in policy making and legislation. The NRA is a powerful organization that has a long, illustrious history of advocating gun rights and the second amendment. The nonprofit organization was founded in November of 1871 by William Conant Church and George Wood Wingate, and has educated and informed its members on gun-related legislation and policy since the mid-1930s after the first federal gun-control law was passed. By the mid-1970s, however, the NRA has directlyShow MoreRelatedThe National Rifle Association ( Nra )3063 Words   |  13 Pages The National Rifle Association (NRA) Lori Acompora Professor Urban Manhattanville College According to the U.S. Centers for Disease Control and Prevention, the United States experiences epidemic levels of gun violence, claiming over 30,000 lives annually. For every person who dies from a gunshot wound, two others are wounded. In America, there are approximately 270 million firearms possessed by civilians, and only 897,000 carried by police. Every year, approximately 100,000Read MoreThe National Rifle Association (NRA) Essay1774 Words   |  8 PagesThe National Rifle Association (NRA) As George Stephanopoulos, a former Clinton spokesman once said: Let me make one small vote for the NRA. Theyre good citizens. They call their Congressmen. They write. They vote. They contribute. And they get what they want over time.(qtd. in nra.org) The NRA is indeed all of these things, with programs to benefit a variety of Americans, sponsorship of one of Americas oldest sports, and as an organization that will stand up for its political beliefs regardingRead MoreThe National Rifle Association Is An American Non-Profit1244 Words   |  5 PagesThe National Rifle Association is an American non-profit organization that has been around for over one hundred years. It is a large organization with approximately 5 million members and is run by 84 leaders: 64 board members, one consultant, 17 lobbyist, 15 senior staff and 4 spokespersons. There are 9 women and 73 men apart of the NRA leaders. The executive vice president and chief executive officer is Wayne LaPierre, an author and a gun rights advocate who was elected to the board in 1991. TheRead MoreThe National Rifle Association : Interest Group Essay1337 Words   |  6 PagesThe National Rifle Association Interest Group Paper The National Rifle Association is a very historic and well known organization which was founded in 1871. The NRA is widely known for protecting the second amendment of the constitution which is what gives people the right to keep and bear arms and very strong promoters of proper gun use. Sarah Horwitz, state’s that, â€Å"Today it is arguably the most powerful lobbying organization in the nation’s capital and certainly the most feared.†(AchenbachRead MoreGun Control : Opposing Viewpoints1449 Words   |  6 Pages GUN CONTROL: OPPOSING VIEWPOINTS Introduction and Preliminary Research In a country where the people own more than 70 million handguns and perhaps one million automatic rifles and assault weapons, public opinion on gun control is understandably divided. Those opposed to gun control often cite the Second Amendment of the United States Constitution, which appears to guarantee private citizens the unrestricted right to bear arms; less theoretical arguments include the practical need for self-defenseRead MoreBrief History of the Nra1739 Words   |  7 PagesBrief History of the NRA The National Rifle Association in its simplest form is the largest gun club in the world. The organization was founded in 1871 by former Union Army officers to encourage sport shooting in order to have a fine tuned militia in case of emergency. The Union officers believed that a well regulated militia was integral for the security of a free state. It is an organization that opposes gun control, it believes in the individual defense of the uses of firearms, and it isRead MoreThe National Rifle Association of America Essay1159 Words   |  5 Pagesis going on right now with the NRA and the issues that they are defending. Ever since the NRA was founded, it has been doing things to help out the people of this country and to shape the country itself. There are so many controversies that are going on today in politics that are the center of the NRA’s philosophy. The NRA does a lot for the people of this country by impacting the lives of millions of Americans, through its many organizations. Not to mention, the NRA is a non-profit organization andRead MoreEliminate Murder Insurance Essay1036 Words   |  5 PagesThe goal of the â€Å"Eliminate Murder Insurance† campaign is to fight for the repeal of the National Rifle Association’s Carry Guard Insurance; the purpose of Carry Guard membership is to provide access to gun-owners who fire their weapons in disputes – specifically in â€Å"self-defense†. The main issue with this is that there is much ambiguity surrounding what constitutes self-defense, and what is cold-blooded murder. The Carry Guard insurance provides coverage for court costs, psychological services, bailRead MoreNra1731 Words   |  7 PagesThe National Rifle Association (NRA) As George Stephanopoulos, a former Clinton spokesman once said: Let me make one small vote for the NRA. Theyre good citizens. They call their Congressmen. They write. They vote. They contribute. And they get what they want over time.(qtd. in nra.org) The NRA is indeed all of these things, with programs to benefit a variety of Americans, sponsorship of one of Americas oldest sports, and as an organization that will stand up for its political beliefs regardingRead MoreEssay about Gun Controls Do Not Control Criminals1056 Words   |  5 Pagesspectrum you have the National Rifle Association (NRA) which currently views any type of gun control as an infraction against the Second Amendment of the Constitution (What is the NRA 1). At the other end of the spectrum you have groups like the Coalition to Stop Gun Violence (CSGV) and Handgun Control, Inc. seek to make most firearms accessible only to law enforcement and the military(CSGV 1). In the middle there are organizations such as the American Firearms Association, who seek compromise

Turning Points in History 1900s - 1080 Words

Major Historical Turning Points: Essay One Kristi Ord Strayer University Dr. Donna Reeves History 105 January 25, 2013 In this paper I will identify two major historical turning points in the period from 1865-1900. I will analyze the impact that these turning had on America’s current society, economy, politics, and culture. I will describe two ways the Reconstitution period may have been affected if President Lincoln had not been assassinated. Finally, I will give examples of how the federal and/or state courts and legislature passed down laws between 1865-1900 that served to discriminate against non-white citizens and immigrants. The assassination of President Lincoln was one major historical turning point. Due to the†¦show more content†¦There was an increase in immigration. This allowed for cheap labor for the American Industry. This created diverse communities in underdeveloped areas. There was a drawback to the increase of population and the expansion of the industry. Native Americans were forced to smaller reservations so whites could have the land for farming. (Reconstruction and Industrialization, n.d.) In the south the whites and the blacks tried to get their farms back up and running to make a living. In the South sharecropping became popular. Governments set up in the southern states were more honest and effective. An agricultural depression came in the 1870s which hurt both the whites and blacks. (The American Presidency, n.d.) In 1866 a bill called Freedoms Bureau Bill was passed which counteracted the Black Codes. The Federal government created the bill to help newly freed slaves. The bill helped to provide legal aid, set up schools and provide health care. President Johnson tried to veto the bill, however he was overturned by the Radical Republicans. African American men were able to obtain seats in Congress. African Americans were gained two seats in the Senate and twenty seats in the House of Representatives. Congress passed the Trumball Civil Rights Act, this was designed to counter the decision that the Supreme Courts made giving blacks cit izenship. The Radicals were concerned that the Trumball Civil Rights Act would be deemed unconstitutional they passed the FourteenthShow MoreRelatedThe History of America1061 Words   |  4 Pagesï » ¿ American History 1865-1900 Introduction Two major historical turning points during the post-Civil War period (1865-1900) were the dramatic rise of industrial America (industrialization) and the development of the American West. This paper reviews and critiques those developments Two major turning points: the rapid growth of American industry settlement of the West. The Library of Congress (LOC) reports that the U.S. emerged after the Civil War as an industrial giant; the industries thatRead MoreTo What Extent Did Stalin’s Rule Mar the Key Turning Point in Russia’s Political Development 1856-1953?1037 Words   |  5 PagesTo what extent did Stalin’s rule mar the key turning point in Russia’s political development 1856-1953? In an historical context, a ‘turning point’ can be categorized as an event o impact caused by an individual that, had it not occurred, would have altered the final outcome of a period of history. In the period of Russian history 1856-1953 there is no doubt there was a huge amount on political change, at the bringing of the period Russia was a state ruled by an autocratic Tsar and by the endRead MoreThe Effects Of Concentration Camps On The Holocaust931 Words   |  4 PagesMrs. Novik 14 October 2014 Summer camps are fun, but Concentration Camps aren’t History is like a huge puzzle. People can keep find missing pieces to the story as they learn more about it. The Holocaust was one of those moments in history that has lead our minds to curiosity about why such a thing would occur at some point in time. For example, concentration camps. Concentration camps are one of those moments in history that make people’s jaws drop because of how flabbergasted they are to even hearRead MoreFairy Tales And A Dose Of Reality By Catherine Orenstein1148 Words   |  5 Pageshappily-ever-after stories. But that was not always the case. What if I told you that in the original Cinderella the stepsisters chopped off parts of their feet to try to get the infamous glass shoe to fit. But how did it get from chopping feet to turning a pumpkin into an extravagant carriage? Was it media? All forms of media have a big effect on the general conception; from the printing press and Thomas Jefferson to televised news and Donald Trump. Or did our ever cha nging society create this facadeRead MoreThe Invention Of The Automobile1051 Words   |  5 PagesThe Invention of the Automobile, A Turning Point in History One could argue that one of the best inventions of the 1900’s was the Model T Ford or Tin Lizzie. The invention of the automobile has certainly left an indelible mark on the American Society. Consequently, the automobile has become the center of an extraordinary industry with the assembly lines and mass production techniques. These elements have essentially revolutionized the automobile industry. The Model T Ford made car travel affordableRead MoreSports Participation : A Symbol Of The Olympics Games1500 Words   |  6 PagesIntroduction BRIEF HISTORY To the Greek, sports in 776 BC (about 3000 years ago) represented masculinity evidenced in the male sculpture as a symbol of the Olympics games (Bamber 2001). Women were excluded from the first Olympics games and only started to participate in the 1900 Olympics four years after the introduction of modern Olympics games (OIC Factsheet 2014). In the 1970s, western countries like Canada and the United States, saw an increase in women participation in sports involving physicalRead MoreWomens Suffrage in the 1800’s-19th Century Essay1190 Words   |  5 Pageseducation for women, because leaders of policies of education and political issues seemed to feel that there need to be citizens with a creditable history of education (McElligott 1). The political urge for bettered educated women in politics became a helping turning point for higher education of women. For those women in the late 1800’s, early 1900’s, who were the first to attend the new equally shared educatio nal colleges, permanently bettered the chance of advanced education in the United StatesRead MoreThe Industrial Revolution in Europe1217 Words   |  5 Pagesselling shares were introduced during this time period. The process of the Industrial Revolution was rapid in Western Europe however, by the 1900 all of Europe was involved. Over all, the effects of the revolution changed the way materials are transported, how products are made, on a global basis.The Industrial Revolution was a critical turning point in European history because the changes made are integral in the modern age. The inventions made expanded the global market, a solid infrastructure was builtRead MoreHistorical Moment Essay : Septima Poinsette Clark954 Words   |  4 PagesHistorical Moment Essay Assignment: Septima Poinsette Clark Throughout history there have been many individuals that changed the course of social, economic and public systems for people across Canada and the United States. Segregation has been a long standing issue affecting African American individuals. Segregation is â€Å"the institutional separation of an ethnic, racial, religious, or other minority group from the dominant majority.† (Dictionary.com, 2005). The Civil War become the beginning of theRead MoreEssay about Country Lovers versus The Necklace886 Words   |  4 Pagesthe readers wondering throughout the story what the ending result is. And to even consider writing a literature that centers on this topic is truly fascinating and attention-grabbing to any readers, especially to those who are aware of American History and the heightened racial tension between the African Americans and the Caucasians in the South (Study mode).Country Lovers is a story based on forbidden love between an African American woman named Thebedi and a Caucasian male named Paulus. Paulus

Cat Power free essay sample

On the opening track of her new album, Jukebox, released on January 22, 2008, Cat Power belts, these vagabond shoes/are melting away with just as much believability as Frank Sinatra, who made the song famous. Born in 1972 in small-town Georgia, Charlyn Chan Marshall, under her alias of Cat Power, brings a new definition to the genre of female singer-songwriter. Alongside similarly soulful female vocalists such as Neko Case, Feist and Regina Spektor, Marshall is one of an elite league of talented songstresses who have ruled the 2000s with their powerful pipes. Countering the feministic, demeaning standards of her whinier predecessors of the 1990s, Cat Powers vocals range from the ethereal to the guttural; her lyrics never fail to leave listeners inspired. Although Marshall has been releasing albums since the mid-1990s, she gained perhaps the most widespread recognition of her career in 2006, when her diverse album The Greatest made it to number 34 on Billboard 200 sales charts. We will write a custom essay sample on Cat Power or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page This was also the year in which Marshall overcame her lifelong stage fright, which before had hindered her live performances, and was a keynote act at the South by Southwest music festival in Austin, Texas. Since then, Marshall has been heard by mainstream television audiences, after covering Cat Stevens How Can I Tell You for Zales Diamond Stores 2007 ad campaign. In the wake of the commercial Stevens cover, Marshall has followed up on her first cover album, 1997s appropriately titled The Covers Record, with Jukebox, a 12-track CD consisting of 10 cover songs and two new Cat Power originals. Marshalls affinity for covers is not to be mistaken for a lack of talent, however; there are few other popular modern musicians who could re-arrange Bob Dylans I Believe in You, Hank Williams Ramblin Man, and Billie Holidays Dont Explain over the course of one 47-minute CD, and pull it off. In addition, Marshalls originals, her previously released Metal Heart and climactic, catatonic Song to Bobby are strong and transcendent tracks. Her version of the traditional blues hymn Lord, Help the Poor and Needy, backed with potent percussion, poses ever-relevant themes and is not to be missed. All of this with the raw musical accompaniment of an acoustic guitar, a few organs, and a piano.

Project Managment free essay sample

Question #1: What was Fay’s role in initiating ResNet? Why did she succeed when other NWA employees in the IS department, who had similar ideas years earlier, did not? Answer: Fay Beauchine became VP for Reservations at NWA while the company was using 30 years old technology at their reservation system (PARS). She knew that developing a new information system was critical for implementing a vision, that focused on sales rather than service and she wanted to sponsor this new information system. So from the project management perspective the role she took in initiating ResNet project, was the role of executive sponsor. Her success key factor in ResNet internal marketing was the fact that all previous unsuccessful efforts were made by IS people who were prejudged by the upper management as technology biased. Therefore, a strong and new executive sponsor from outside IT was actually the trigger needed to provide the vision for the project and convince senior management of its importance. We will write a custom essay sample on Project Managment or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Question #2: What role did senior managers, Peeter, and Arvid have in initiating ResNet? Did they make good decisions? Explain your answer. Answer: Peeter Kivestu was teamed into ResNet by Fay Beauchine as a project director (manager) and he asked Arvid Lee to join the ResNet initiative as a project plan developing leader. The threesome of Fay, Peeter and Arvid played a significant role in project initiation, each in his own â€Å"field†. Fay in internal marketing among upper management, while Peeter and Arvid were dealing with project planning and the proof of concept. Peeter and his team estimated a net present value of $37. 7 million for the project, based on a five-year system life cycle and an 11. percent discount rate. Fay’s success was only partial due to the fact that the NWA financial committee approved the project but forced the team to divide the project into three phases, to minimize the financial and operational risks. While Fay convinced senior managers at numerous meetings that her vision of focusing on sales would turn around the poor financial performance of the reservation centers, Peeter and Arvi d have developed a detailed project plan for a Beta phase of ResNet, with modest budget and proved the feasibility of the first (beta) phase. Although planning is often the most difficult and most unappreciated process in project management, Peeter and Arvid succeeded in the complicated task of planning, by receiving the approval from NWA board. The main reason for their success (in addition to the fact that the $500,000 they were asking for were a reasonable investment, given the huge potential benefits from the project) was the feasibility proof and non ambiguous schedule of the first phase. In summary, the key decisions made by the trio were correct, especially their ability to change the plans and adopt the board directives, regarding the 3 phases of project. Question #3: What were some of Peeter’s strengths as a project manager? How do these strengths relate to concepts discussed in earlier chapters? Answer: Peter Kivestu has brought to the project his vast knowledge and experience in airline business combined with engineering education and strong financial background. Peeter strengths included high proficiency in human resource management. His formal education and background helped him to clearly communicate with various stakeholders throughout the entire organization, including both technical and financial personnel. Project risk management was implemented in a very clear and comprehensive manner by the project planning team, which was led by Arvid Lee, but under Peeter’s responsibility. An additional strength of Peeter as a project manager is his broad understanding of the organization culture of NWA. Peeter was able to use this knowledge to assist his executive sponsor (Fay) to communicate and find the key stakeholders and managers, in order to promote the ResNet project. Exercise #1: Review the actions taken by Peeter and other senior managers that helped get ResNet off to a good start. How do these actions compare to what earlier chapters presented as good project management practice? List each action and find specific statements in earlier chapters of this book, that support (or do not support) each. Answer: Peeter has made the following actions that helped him to give the ResNet project, off to a good start: 1. Quickly assembling a strong project team. Peeter had twenty people working on ResNet before there was even an official budget for the Beta ResNet. In other case studies discussed in previous chapters the initial staffing was one of the major problems, e. g. in JWD case the project manager position was assigned after key decisions in initials phase were made. 2. Getting key stakeholders involved in the project early. Peeter included stakeholders from all of the areas involved in ResNet, especially top management, marketing, the user community, and the IS Department. 3. Preparing detailed analysis of the business problem and developing project measurement techniques. Peeter knew that senior management would constantly question the value of ResNet. There for, even before the ResNet Beta project officially started, Peeter had developed a plan to prove that the system would save the company money. Peeter knew this project would be scrutinized, so he made sure they had evidence to show that the new technology was indeed, increasing productivity. 4. Preparing useful, realistic plans for the project. Arvid Lee had worked on several information technology projects for NWA and understood what was involved in all phases of ResNet.

Brand Identity and Content Quality

Brand Identity and Content Quality Brand Identity and Content Quality Brand Identity and Content Quality By Mark Nichol Every company is in the business of communication, and now that our society is well into the digital age, and businesses deliver their messages across multiple forms of media, it behooves them to do so with high professional standards. Two significant factors are brand identity and content quality, which are discussed in this post. The importance of brand identity is nothing new. Companies that market products have long been aware that having a consistent presentation strengthens consumer association with those products. Just as a companys line of tangible products, whether automobile or cleaning products, is consistent in terms of specifications such as appearance and labeling, so, too, should the presentation of various forms of media from a business be. Websites, YouTube channels, online and real-world slide shows, and all other forms of familiarizing current and prospective customers and clients with products and services, should present a consistent look in terms of logos, typefaces, color schemes, and so on. Many businesses, especially large, complex corporations, employ a style guide as a resource that enables employees to produce marketing materials and other information that supports brand identity. This guide is similar to (and generally incorporates) the traditional editorial style guide, which will be described below, but it includes more than that. An effective style guide includes a brand-identity section. Here, employees (and contractors who provide support services such as graphic design and copywriting) will find practical and technical information about logos and trademarks, fonts and other design specifications, and brand and product names. This resource includes everything from the appropriate size for logos (whether in English or metric units or in pixels) to the exact wording of names of products and services. This information detail specifications about various types of content: the company website, internal and external blogs, videos and slide shows, commercials (television, radio, and online), print advertising (not just in publications, but also on billboards and at mass-transit facilities and stops and on mass-transit vehicles), and so on. Also included should be specifications about conference and convention materials, including the look and feel of booths and their components (banners, panels, tabletop or countertop marketing collateral, and so on), and any other forms of presentation The level of detail should extend to how one invites recipients of an email message to reply. Sample guide text might read, â€Å"Always include the following text in an email message: ‘For more information, contact John Smith at john.smith@worldwidewickets.com, or call him at 123.456.7890.’ Always include one’s name as well as one’s email address in the sentence, write the email address in all lowercase letters, and set the parts of the phone number off with periods, not parentheses and hyphens.† The style guide will also include a discussion of voice and tone. Here, the company dictates how employees should express themselves- what degree of formality or informality is appropriate when communicating in any media. Does the company wish to convey a traditional gravitas, or a hip, conversational sensibility? Should written (or spoken) advertising content be straightforward, or is a lighter approach, perhaps one that allows for sarcasm or self-deprecation, appropriate? The style guide should make it clear how employees should communicate to customers or clients. Terminology is also an important part of the company’s style guide. Besides trademarks, brand names, and taglines, what is the vocabulary of the business? What is the jargon? Words and phrases (and acronyms and initialisms) likely to be employed in marketing efforts should be listed and defined. Those in the company who offer or exchange information, whether on the phone or in email messages, or whether in print advertising or on the home page of the company’s website, should know how they are expected to do so to most effectively reach their audience. Finally, the section should contain an editorial style guide that provides guidance on grammar, usage, and style. The branding and terminology sections will inform employees and contractors about capitalization of branding terms and industry-specific vocabulary, but the style guide will serve to remind people about whether text should include serial commas, inform them of the few exceptions when prefixes are hyphenated, admonish them to avoid scare quotes and clichà ©s, and so on. In addition, the style guide should emphasize the importance of meticulous attention to quality of content. In my experience, websites and other media produced by large corporations often are often superior in this respect to books and journalistic content in general, which is as it should be: In commerce, as in publishing, high content standards are integral in maintaining an authoritative reputation. You don’t have to be a corporate marketing director or communications manager to appreciate the importance of compiling and employing a style guide that details brand identity and champions content quality. People who operate a home business, and even bloggers and vloggers (video bloggers) can at a scaled-down level benefit from having such a resource at hand to encourage them to maintain consistency in the presentation of materials they offer to consumers and followers. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Style category, check our popular posts, or choose a related post below:How to Format a US Business LetterDeck the Halls20 Criminal Terms You Should Know

Response paper questions on Sacks, Oliver. An Anthropologist on Mars Essay

Response paper questions on Sacks, Oliver. An Anthropologist on Mars - Essay Example Sacks is able to experience the distress in his patients by working with them. Additionally, he suffers from prosopagnosia and is in a better position to understand what being deficient of a sense means. The stories examine discernments about oneself as well as those about the world. This response paper examines Sack’s method of investigation, the reasons Sack takes a unique investigative approach and how he discovers the individuals discussed in the essays. The paper will also analyze how disease affects the way individuals understand themselves and how reading these essay has enable me understand concepts such as normality and handicap. To come up with these stories, Dr. Sacks associates closely with the subjects in the stories. His insights are stimulating and provide an insight on neurological conditions and the manner in which the brain functions. He investigates the altered self-opening the mind of the reader to experiences and perceptions witnessed by people with disorders such as autism, blindness, amnesia, and Tourette’s syndrome among others. He views the ailments not as disorders but deviation from norm. However, he still manages to explore the distress and challenges faced by persons with these disorders. Instead of analyzing the various conditions and organizing them into chapters, he organizes the conditions into narrative essays. This is a different but interesting way to learn neurobiology. Sack follows his patients from their loss of sense though their distress to their liberation. He empathizes with the patients after their loss of sense and reveals to the reader the struggle that they go thr ough to cope with the deviations that result from the losses (Sacks 12-15). Sack makes use of literature references to support his arguments. His investigative style is captivating and the reader is able to experience the terror that comes with the neurological disorders. When he

Critically evaluate the external role and influence of relevant Essay

Critically evaluate the external role and influence of relevant International Governmental Organisations in processes of state a - Essay Example Of course, the will and commitment of the people of these states was the main force behind this transformation, the important role of international organisations cannot be ignored in nation-building and state-building in the region. Since their independence, the Baltic States have joined the United Nations, the Council of Europe, the Organization for Security and Cooperation in Europe and a number of other international institutions. However, their membership in NATO and the European Union (EU) has been instrumental in the nation-building process of the Baltics. In this study, we will analyse the influence and role of mainly EU and NATO in the state-building and nation building process in the Baltic countries. Historical context Located in the geographical centre of Europe, the Baltic States had been for centuries an arena of confrontation between East and West, as well as between North and East† (Van Ham, 1995, p.10) . From the end of the 18th century, after these countries we re merged into the Russian empire, all the three lands were subjected to cultural and political suppression. The Tsarist Russia left no stone unturned to culturally and politically assimilate the Baltics into mainstream Russia. These states regained independence after the World War I, but only to lose it again to Soviet Union in 1940. Soviet leader Joseph Stalin reoccupied the Baltic countries in 1940 under the pretext of Molotov-Ribbentrop pact which provided room for Soviet influence in the region. After invading the three countries, he ruthlessly suppressed the nationalist feelings in the region and, following the path of the Tsarist Russian, he arbitrarily tried to assimilate the Baltics into mainstream Russia. However, as soon as Stalin died, the people of Baltics had set an example of rebellion for the rest of the USSR to follow. When the rest of Soviet Union was in peace in 1988, the people of these three countries were resisting the Soviet rule. Thousands of youths formed a human chain stretching the entire length of the three republics on August 24, 1989, on the 50th anniversary of Soviet rule. They were not far away from their independence. They eventually regained sovereignty in 1991 with the fall of Soviet Union. Three fragile new states However, it was not the end of their struggle. They were three fragile states with looming threats from their once superpower neighbour Russia. Without any state structure and a closed economy inherited from Soviet Union, the leadership and people of these states were in a state of paranoia, fearing for losing their sovereignty again. They had to go through the process of nation- and state-building in order to sustain their independence. Lack of strategic depth, open borders and their proximity to Russia and â€Å"limited economic resources to devote to developing viable military forces, especially since they have inherited little from the Soviet Army and were subject to a Western arms embargo until 1993† (V an Ham, 1995, p.4), put them in a vulnerable position as far as their security and viability was concerned. Domestic and global dynamics and policy options After independence, the decision makers in the Baltic States had to choose between a wide

What internal and external sources are Essay Example for Free

What internal and external sources are Essay Introduction In this piece of coursework I will be describing what internal and external sources are. I will then state which finance source Asda are most likely to use and why. Internal sources Internal sources of finance can be either from a businesses owners own saving or from the profit the business makes. Owners fund The owner of a business might have to use there own savings to start there own business, especially if they are a new sole trader. This is a person who owns and runs the business at the same time. The reason why their owners might have to start of by using their savings is partially because banks are not willing to take any risks and invest someone quickly. Retained profit Retained profit is when the money that is saved goes back to the business in order for it to grow and get even bigger. When a business makes a profit, the owners have a choice: either take out it the profit from the business by way of dividend, or reinvest it by leaving profits in the business. Selling assets Selling assets is any item that is owned by an individual or business, especially that which could be converted to cash. Examples are cash, securities, accounts receivable, inventory, office equipment, real estate, a car, and other property. External sources External sources of finance can be funded to help the business. They get help from a number of different external sources. Government grants A grant is money that the government give to an entrepreneur that does not have to be paid back. The amount the government gives to the entrepreneur depends on where it is coming from. Grants help businesses when they most need the money. Hiring/Leasing assets Businesses often lease property machinery and vehicles (assets) for a short period of time. When businesses lease there property they make good money for it. The people that buy these for leasing/hiring pay for them and use them but do not own them. Hire purchase Hire purchase means that resources can be used by the business while they are being paid for by a finance company. However, when the last payment is made the goods are not owned by the business anymore. Issuing shares Issuing shares is a very good way for companies/businesses to raise finance. Small business will issue shares when they are transferring from sole trader or partnership to become limited, LTD. Limited companies are then able to sell shares. However, sometimes PLCs businesses will be able to have a new share issue and if they choose to invest a project they can. Venture capital These are people who invest in new things and usually return for a share of the owner ship. Venture capitalists provide money when banks have refused. Bank loans All banks offer loans. A loan is the same as a grant but with a loan you would have to pay the money back to the bank. So it is like borrowing, the bank will give your business a certain amount of money and you will have to pay the bank back. If this does not happen then your business can lose a lot of money and go down. Sources which Asda are most likely to use Owners funds are used in Asda. The manager would come to a point where he or she would have to use their own money for the business. The manager would be able to use there savings if the bank are not willing to take any risks. This way Asda can buy the things they need with the managers money such as equipment or technology. Retained profit is when the money that is saved goes back to the business in order for it to grow and get even bigger. When Asda make profit the manager would either take out the profit from the business and spend it within themselves or use the profit to buy things for the business for example equipment. Bank loans give Asda loans so that Asda can use the money on equipment, transport, pay there staff, training etc. Loans must be paid back to the bank, so once Asda have taken a loan from the bank they would give you a certain time to pay it back. Asda often hire/lease property, machinery and vehicles (assets) for a short period of time with a fee cost. When Asda are hiring or leasing property they make good money for it. The people that buy these for leasing/hiring pay for them and use them but do not own them. This money goes towards Asda and would help them gain more profit the more they hire their property. Asda hire people to deliver their stuff to customers when they order online. They also hire staff in order to serve the customers and keep the place running smoothly. Conclusion Overall, in this piece of coursework I have described all of the sources that include internal and external. I have also spoken about the sources Asda would use.

A Character Analysis Of Iago Essay -- essays research papers

Iago is one of the most interesting characters in the tragedy "Othello" by William Shakespeare. Through some carefully thought-out words and actions, Iago is able to manipulate others to do things in a way that benefits him and gets him closer to his goals. He is the driving force in this play, pushing Othello and everyone else towards the tragic ending. Iago is not the typical villain in any story or play. The role he plays is unique and complex, far from what one might expect from a villain. Iago is not only very smart, but he is also an expert judge character. This gives him a great advantage in the play. For example, he knows Roderigo is in love with Desdemona and figures that he would do anything to have her as his own. Iago says about Roderigo, "Thus do I ever make my fool my purse." [Act I, Scene III, Line 355]. By playing on his ambitions, Iago is able to swindle money and jewels from Roderigo, making a substantial profit for himself, while using Roderigo to advance his other goals. Iago can also think very quickly on his feet and is able to improvise whenever something unexpected occurs. When Cassio takes hold of Desdemona's hand before the arrival of Othello, Iago says, "With as little a web as this will I ensnare as great a fly as Cassio." [Act II, Scene I, Line 163]. His quick thinking and craftiness makes him a truly dastardly villain. Being very smart, Iago is quickly recognizes the advantages of trust and uses it as a tool to f...

Night World : Secret Vampire Chapter 4

Poppy was staring without appetite at a dinner tray of chicken nuggets and french fries when Dr. Franklin came in the room. The tests were over. The CAT scan had been all right, if claustrophobic, but the ERCP had been awful. Poppy could still feel the ghost of the tube in her throat every time she swallowed. â€Å"You're leaving all this great hospital food,† Dr. Franklin said with gentle humor. Poppy managed a smile for him. He went on talking about innocuous things. He didn't say anything about the test results, and Poppy had no idea when they were supposed to come in. She was suspicious of Dr. Franklin, though. Something about him, the gentle way he patted her foot under the blanket or the shadows around his eyes . . . When he casually suggested that Poppy's mother might want to â€Å"come for a little walk down the hall,† Poppy's suspicion crystallized. He's going to tell her. He's got the results, but he doesn't want me to know. Her plan was made in the same instant. She yawned and said, â€Å"Go on, Mom; I'm a little bit sleepy.† Then she lay back and shut her eyes. As soon as they were gone, she got off the bed. She watched their retreating backs as they went down the hall into another doorway. Then, in her stocking feet, she quietly followed them. She was delayed for several minutes at the nursing station. â€Å"Just stretching my legs,† she said to a nurse who looked inquiringly at her, and she pretended to be walking at random. When the nurse picked up a clipboard and went into one of the patients' rooms, Poppy hurried on down the corridor. The room at the end was the waiting room – she'd seen it earlier. It had a TV and a complete kitchen setup so relatives could hang out in comfort. The door was ajar and Poppy approached it stealthily. She could hear the low rumble of Dr. Franklin's voice, but she couldn't hear what he was saying. Very cautiously Poppy edged closer. She chanced one look around the door.She saw at once that there was no need for caution. Everyone in that room was completely occupied. Dr. Franklin was sitting on one of the couches. Beside him was an African-American woman with glasses on a chain around her neck. She was wearing the white coat of a doctor. On the other couch was Poppy's stepfather, Cliff. His normally perfect dark hair was slightly mussed, his rock-steady jaw was working. He had his arm around her mother. Dr. Franklin was talking to both of them, his hand on her mother's shoulder. And Poppy's mother was sobbing. Poppy pulled back from the doorway. Oh, my God. I've got it. She'd never seen her mother cry before. Not when Poppy's grandmother had died, not during the divorce from Poppy's father. Her mother's specialty was coping with things; she was the best coper Poppy had ever known. But now . . . I've got it. I've definitely got it. Still, maybe it wasn't so bad. Her mom was shocked, okay, that was natural. But it didn't mean that Poppy was going to die or anything. Poppy had all of modern medicine on her side. She kept telling herself this as she edged away from the waiting room. She didn't edge fast enough, though. Before she got out of earshot, she heard her mother's voice, raised in something like anguish. â€Å"My baby. Oh, my little girl.† Poppy froze. And then Cliff, loud and angry: â€Å"You're trying to tell me there's nothing?† Poppy couldn't feel her own breathing. Against her will, she moved back to the door. â€Å"Dr. Loftus is an oncologist; an expert on this sort of cancer. She can explain better than I can,† Dr. Franklin was saying. Then a new voice came – the other doctor. At first Poppy could only catch scattered phrases that didn't seem to mean anything: adenocarcinoma, splenic venous occlusion, Stage Three. Medical jargon. Then Dr. Loftus said, â€Å"To put it simply, the problem is that the tumor has spread. It's spread to the liver and the lymph nodes around the pancreas. That means it's unresectable – we can't operate.† Cliff said, â€Å"But chemotherapy . . .† â€Å"We might try a combination of radiation and chemotherapy with something called 5-fluorouracil. We've had some results with that. But I won't mislead you. At best it may improve her survival time by a few weeks. At this point, we're looking at palliative measures – ways to reduce her pain and improve the qualityof the time she has left. Do you understand?† Poppy could hear choking sobs from her mother, but she couldn't seem to move. She felt as if she were listening to some play on the radio. As if it had nothing to do with her. Dr. Franklin said, â€Å"There are some research protocols right here in southern California. They're experimenting with immunotherapy and cryogenic surgery. Again, we're talking about palliation rather than a cure – â€Å" â€Å"Damn it!† Cliff's voice was explosive. â€Å"You're talking about a little girl! How did this get to – to Stage Three – without anybody noticing? This kid was dancing all night two days ago.† â€Å"Mr. Hilgard, I'm sorry,† Dr. Loftus said so softly that Poppy could barely pick up the words. â€Å"This kind of cancer is called a silent disease, because there are very few symptoms until it's very far advanced. That's why the survival rate is so low. And I have to tell you that Poppy is only the second teenager I've seen with this kind of tumor. Dr. Franklin made an extremely acute diagnosis when he decided to send her in for testing.† â€Å"I should have known,† Poppy's mother said in a thick voice. â€Å"I should have made her come in sooner. I should have – I should have – â€Å" There was a banging sound. Poppy looked around the door, forgetting to be inconspicuous. Her mother was hitting the Formica table over and over. Cliff was trying to stop her. Poppy reeled back. Oh, God, I've got to get out of here. I can't see this. I can't look at this. She turned and walked back down the hall. Her legs moved. Just like always. Amazing that they still worked. And everything around her was just like always. The nursing station was still decorated for the Fourth of July. Her suitcase was still on the padded window seat in her room. The hardwood floor was still solid underneath her. Everything was the same – but how could it be? How could the walls be still standing? How could the TV be blaring in the next room? I'm going to die, Poppy thought. Strangely enough, she didn't feel frightened. What she felt was vastly surprised. And the surprise kept coming, over and over, with every thought being interrupted by those four words. It's my fault because (I'm going to die) I didn't go to the doctor's sooner. Cliff said â€Å"damn† for me (I'm going to die). I didn't know he liked me enough to swear. Her mind was racing wildly. Something in me, she thought. I'm going to die because of something that's inside me, like that alien in the movie. It's in me right now. Right now. She put both hands to her stomach, then pulled up her T-shirt to stare at her abdomen. The skin was smooth, unblemished. She didn't feel any pain. But it's in there and I'm going to die because of it. Die soon. I wonder how soon? I didn't hear them talk about that. I need James. Poppy reached for the phone with a feeling that her hand was detached from her body. She dialed, thinking, Please be there. But this time it didn't work. The phone rang and rang. When the answering machine came on, Poppy said, â€Å"Call me at the hospital.† Then she hung up and stared at the plastic pitcher of ice water by her bedside. He'll get in later, she thought. And then he'll call me. I just have to hang on until then. Poppy wasn't sure why she thought this, but suddenly it was her goal. To hang on until she could talk to James. She didn't need to think about anything until then; she just had to survive. Once she talked to James, she could figure out what she was supposed to be feeling, what she was supposed to do now. There was a light knock at the door. Startled, Poppy looked up to see her mother and Cliff. For a moment all she could focus on was their faces, which gave her the strange illusion that the faces were floating in midair. Her mother had red and swollen eyes. Cliff was pale, like a piece of crumpled white paper, and his jaw looked stubbly and dark in contrast. Oh, my God, are they going to tell me? They can't; they can't make me listen to it. Poppy had the wild impulse to run. She was on the verge of panic. But her mother said, â€Å"Sweetie, some of your friends are here to see you. Phil called them this afternoon to let them know you were in the hospital, and they just arrived.† James, Poppy thought, something springing free in her chest. But James wasn't part of the group that came crowding through the doorway. It was mostly girls from school. It doesn't matter. He'll call later. I don't have to think now. As a matter of fact, it was impossible to think with so many visitors in the room. And that was good. It was incredible that Poppy could sit there and talk to them when part of her was farther away than Neptune, but she did talk and that kept her brain turned off. None of them had any idea that something serious was wrong with her. Not even Phil, who was at his brotherly best, very kind and considerate. They talked about ordinary things, about parties and Rollerblading and music and books. Things from Poppy's old life, which suddenly seemed to have been a hundred years ago. Cliff talked, too, nicer than he had been since the days when he was courting Poppy's mother. But finally the visitors left, and Poppy's mother stayed. She touched Poppy every so often with hands that shook slightly. If I didn't know, I'd know, Poppy thought. She isn't acting like Mom at all. â€Å"I think I'll stay here tonight,† her mother said. Not quite managing to sound offhand. â€Å"The nurse said I can sleep on the window seat; it's really a couch for parents. I'm just trying to decide whether I should run back to the house and get some things.† â€Å"Yes, go,† Poppy said. There was nothing else she could say and still pretend that she didn't know. Besides, her mom undoubtedly needed some time by herself, away from this. Just as her mother left, a nurse in a flowered blouse and green scrub pants came in to take Poppy's temperature and blood pressure. And then Poppy was alone. It was late. She could still hear a TV, but it was far away. The door was ajar, but the hallway outside was dim. A hush seemed to have fallen over the ward. She felt very alone, and the pain was gnawing deep inside her. Beneath the smooth skin of her abdomen, the tumor was making itself known. Worst of all, James hadn't called. How could he not call? Didn't he know she needed him? She wasn't sure how long she could go on not thinking about It. Maybe the best thing would be to try to sleep. Get unconscious. Then she couldn't think. But as soon as she turned out the light and closed her eyes, phantoms swirled around her. Not images of pretty bald girls; skeletons. Coffins. And worst of all, an endless darkness. If I die, I won't be here. Will I be anywhere? Or will I just Not Be at all? It was the scariest thing she'd ever imagined, Not-Being. And she was definitely thinking now, she couldn't help it. She'd lost control. A galloping fear consumed her, made her shiver under the rough sheet and thin blankets. I'm going to die, I'm going to die, I'm going to – â€Å"Poppy.† Her eyes flew open. For a second she couldn't identify the black silhouette in the darkened room. She had a wild idea that it was Death itself coming to get her. Then she said, â€Å"James?† â€Å"I wasn't sure if you were asleep.† Poppy reached for the bedside button that turned on the light, but James said, â€Å"No, leave it off. I had to sneak past the nurses, and I don't want them to throw me out.† Poppy swallowed, her hands clenched on a fold of blanket. â€Å"I'm glad you came,† she said. â€Å"I thought you weren't going to come.† What she really wanted was to throw herself into his arms and sob and scream. But she didn't. It wasn't just that she'd never done anything like that with him before; it was something about him that stopped her. Something she couldn't put her finger on, but that made her feel almost . . . frightened. The way he was standing? The fact that she couldn't see his face? All she knew was that James suddenly seemed like a stranger. He turned around and very slowly closed the heavy door. Darkness. Now the only light came in through the window. Poppy felt curiously isolated from the rest of the hospital, from the rest of the world. And that should have been good, to be alone with James, protected from everything else. If only she weren't having this weird feeling of not recognizing him. â€Å"You know the test results,† he said quietly. It wasn't a question. â€Å"My mom doesn't know I know,† Poppy said. How could she be talking coherently when all she wanted to do was scream? â€Å"I overheard the doctors telling her. . . . James, I've got it. And . . . it's bad; it's a bad kind of cancer. They said it's already spread. They said I'm going to . . .† She couldn't get the last word out, even though it was shrieking through her mind. â€Å"You're going to die,† James said. He still seemed quiet and centered. Detached. â€Å"I read up on it,† James went on, walking over to the window and looking out. â€Å"I know how bad it is. The articles said there was a lot of pain. Serious pain.† â€Å"James,† Poppy gasped. â€Å"Sometimes they have to do surgery just to try to stop the pain. But whatever they do, it won't save you. They can fill you full of chemicals and irradiate you, and you'll still die. Probably before the end of summer.† â€Å"James – â€Å" â€Å"It will be your last summer – â€Å" â€Å"James, for God's sake!† It was almost a scream. Poppy was breathing in great shaking gulps, clinging to the blankets. â€Å"Why are you doing this to me?† He turned and in one movement seized her wrist, his fingers closing over the plastic hospital bracelet. â€Å"I want you to understand that they can't help you,† he said, ragged and intense. â€Å"Do you understand that?† â€Å"Yes, I understand,† Poppy said. She could hear the mounting hysteria in her own voice. â€Å"But is that what you came here to say? Do you want to kill me?† His fingers tightened painfully. â€Å"No! I want to save you.† Then he let out a breath and repeated it more quietly, but with no less intensity. â€Å"I want to save you, Poppy.† Poppy spent a few moments just getting air in and out of her lungs. It was hard to do it without dissolving into sobs. â€Å"Well, you can't,† she said at last. â€Å"Nobody can.† â€Å"That's where you're wrong.† Slowly he released her wrist and gripped the bed rail instead. â€Å"Poppy, there's something I've got to tell you. Something about me.† â€Å"James . . .† Poppy could breathe now, but she didn't know what to say. As far as she could tell, James had gone crazy. In a way, if everything else hadn't been so awful, she might have been flattered. James had lost his consummate cool – over her. He was upset enough about her situation to go completely nonlinear. â€Å"You really do care,† she said softly, with a laugh that was half a sob. She put a hand on his where it rested on the bed rail. He laughed shortly in turn. His hand flipped over to grasp hers roughly; then he pulled away. â€Å"You have no idea,† he said in a terse, strained voice. Looking out the window, he added, â€Å"You think you know everything about me, but you don't. There's something very important that you don't know.† By now Poppy just felt numb. She couldn't understand why James kept harping on himself, when she was the one about to die. But she tried to conjure up some sort of gentleness for him as she said, â€Å"You can tell me anything. You know that.† â€Å"But this is something you won't believe. Not to mention that it's breaking the laws.† â€Å"The law?† â€Å"The laws. I go by different laws than you. Human laws don't mean much to us, but our own are supposed to be unbreakable.† â€Å"James,† Poppy said, with blank terror. He really was losing his mind. â€Å"I don't know the right way to say it. I feel like somebody in a bad horror movie.† He shrugged, and said without turning, â€Å"I know how this sounds, but . . . Poppy, I'm a vampire.† Poppy sat still on the bed for a moment. Then she groped out wildly toward the bedside table. Her fingers closed on a stack of little crescent-shaped plastic basins and she threw the whole stack at him. â€Å"You bastard !† she screamed, and reached for something else to throw.

Influence of Sun Tzu on Management Strategy - 1478 Words

The Influence of Sun Tzu- â€Å"The Art of War† on Current Business Strategy Management and Tactics MGT 4335 Management struggles constantly day in and day out in order to meet the rigorous demands of their organization. Meeting after meeting, they try to stay ahead of the competition and look for any competitive advantage that they may have to control the market share. The current strategies of top management teams today have been derived from many influential leaders of ancient warfare. One of the most significant leaders to impact strategic management is the ancient Chinese General Sun Tzu. Sun Tzu was believed to be born around 544 B.C. and left a lasting impression on military strategy that is seen to be beneficial in both warfare†¦show more content†¦Sun Tzu believes no one should be more liberally rewarded than a spy, as they hold key information for any business. The second rule Sun Tzu employs is to know yourself. Knowledge of your own organization enables a better understanding of your abilities. For one, an organization is only as good as its’ top manage ment, just as an army is only as good as its’ leader. Good management must embody many characteristics in order to be successful. Leaders must be humane, wise, strict, sincere, and caring. They should be able to command and get respect, while also treating employees like their children. Sun Tzu says that a leader that treats his followers like children is likely to have all his followers happy to serve him. He states, â€Å"Regard your soldiers as your children, and they will follow you into the deepest valleys; look on them as your own beloved sons, and they will stand by you even unto death† (Art of War, ch.10) Sun Tzu believed that the most well-trained and compensated army would win every battle. If you are prepared to go into battle and have covered every possible mishap that could occur, then there is no reason to ever lose. The ultimate purpose in any battle is for peace, and to subdue your enemy without fighting and losing men. In strategic business decisions, the goal is to defeat your competitor and to subdue them using the least amount of resources possible. If you can prove to be stronger and betterShow MoreRelatedThe Art Of War : An Ancient Military Treatise Written By Sun Tzu Essay1436 Words   |  6 PagesThe Art of War, is an ancient military treatise written by Sun Tzu, â€Å"Master Sun† in fifth century BC China. Although it is one of the first texts written on the subject matter of war, it is still renowned as one of the most comprehensive texts of this type. Similar to The Prince by Machiavelli, another early text, The Art of War can be difficult to understand. Interestingly however, many leaders still read this text today, drawing comparisons to unruly situations and war. This same dynamic can beRead MoreStudying Management Unit : Formative Assignment1631 Words   |  7 Pages 2ND NOVEMBER 2015 Candidate number: 23639 Tutor: Peter Nicholls STUDYING MANAGEMENT UNIT – FORMATIVE ASSIGNMENT Discuss whether knowing the history of management is useful for studying management today THE VALUE OF HISTORY OF MANAGEMENT 1. INTRODUCTION A deep knowledge of the history of management, together with a reasonable amount of critical thinking, is perceived as a driver that enables prospective students and managers in enhancing their inventive aptitude and creative capabilities (BridgmanRead MoreThe Art of War1442 Words   |  6 Pagesanalysis The Art of War is one of the oldest and most successful books on military strategy. It composed of 13 chapters, each of which is based on philosophy, used the idea of philosophy to observe the war, discussed and find out the general rule of war. Though it is very short, it devoted to one aspect of warfare. The Art of War has a perfect logic system. These 13 chapters, no matter more or less will influence the main idea. Just like the first chapter is Laying Plans, it explores the five fundamentalRead MoreThe Art Of War By Sun Tzu1867 Words   |  8 Pagesof Human Resources The Art of War by Sun-Tzu, translated by Ralph Sawyer, has become a timeless roadmap to successful business management practices. This text provides valuables insights into human resources and the role it plays in the business environment today. Countless lessons can be learned from Sun-Tzu’s teachings. Specifically, instructions on proper strategies regarding planning, staffing, training, leadership and motivation are explained by Sun-Tzu and apply not only to military developmentRead MoreEssay Sun Tzus The Art of War2162 Words   |  9 PagesSun Tzus The Art of War   Ã‚  Ã‚  Ã‚  Ã‚  The translation of the â€Å"Sun Tzu: The Art of War† ancient Chinese text has been given by many different writers. Samuel B. Griffith, Brigadier General, retired, U.S. Marine Corps; is a proven strategist that studied the English commandoes war fighting skills as a Captain. As a Major, Griffith was hand picked to serve as Executive Officer under the command of Lieutenant Colonel Merritt Edson of the 1st Raider Battalion, one of the battalions that perfected the amphibiousRead MoreSun Tzu: A Visionary Leader1960 Words   |  8 Pages20) These words were first written down over 2,400 years ago by a Chinese general named Sun Tzu in his famous military strategy treatise known today as The Art of War. These words, in fact the entire book, are just as valid today as they were during Sun Tzu’s lifetime. He was one of the first truly visionary and ethical military leaders in the world. Despite the fact that there is not much known about Sun Tzu today other than his writings, in this essay, I intend to extract his essence from hisRead MoreSun Tzus Leadership and Strategic Principles1964 Words   |  8 PagesLeadership Essay Sun Tzu’s Leadership and Strategic Principles 1/11/2010 PI – Leadership Course Yasribur Rahman - ID#: 920013449 â€Å"I pledge that I have neither given nor received any unauthorized assistance on this academic assignment, exercise, or examination.† __________________________________ Student Signature Over the years, there have been many theories on leadership. But it was not until the 20th century that its importance was realized by people. The concept of leadership have beenRead MoreMilitary and Corporate Strategy7776 Words   |  32 PagesBusiness and Management 2010-2011 Military and corporate strategy Corporate and Business Strategies [pic] Alexandre de Rodellec Bettina Voisin Fleur Bazin Alicia Dutheil Aimeric Raynaud Introduction: Stake of the topic Definition of key words Establishment of paradoxes Issue as a question form Announcement of the plan I. The historical origin of strategy A. The birth of military strategy: SunRead MoreWhy Is Strategy Important to Business786 Words   |  4 PagesIntroduction to Strategic Management Why is Strategy Important to Business Kaplan University Management Policy and Strategy MT 460 – 01 Unit 2 The question of why strategy is important to business is compelling to say the least. There are a number of reasons why strategy can and often does determine the success, growth or failure of a business. Without a strategy the business is responding to internal and external circumstances or demands without the advantage of a plan in place to addressRead MoreBusiness Performance Management Assessment Tools1160 Words   |  5 PagesBusiness performance management is a set of management and analytic processes that enable the management of an organisation s performance to achieve one or more pre-selected goals. Synonyms for business performance management include corporate performance management and enterprise performance management.[1][2] Business performance management is contained within approaches to business process management.[3] Business performance management has three main activities: 1. selection of goals